Selecting and Allocating Promotion Benefits

Context

Audience discounts and campaign benefits can compete or combine. The configured combination rules determine the candidates that assessment may compare.

Decision

Promotion assessment compares permitted audience and Standard alternatives and selects the lowest allowed total.

Alternatives Considered

Apply campaigns once in fixed entry order. That can miss a less expensive permitted alternative.

Always apply campaigns to the audience amount. Noncombining campaigns use Standard as their basis instead.

Consequences

The first four competing noncombining or exclusive campaigns have bounded combination search; later candidates are tested individually. Equal totals retain audience pricing without taking a code use. The explanation identifies a better audience or automatic-campaign outcome.