Data Quality helps staff recognize repeated people and organizations, review suggestions and carry out informed combinations. It keeps matching evidence, review decisions, working previews and permanent outcomes connected. Older identities retain a route to the survivor and an explanation of the change.
The module owns duplicate comparison, review and merge coordination. Entities retains ownership of the compared records and their ordinary lifecycle operations. Activities and regions own their related work, while Platform owns accounts, jobs, audit infrastructure, attention, bulk operations, search and workspace lifecycle. Other applications participate through functions they own rather than having CRM rewrite their records directly.
A colleague follows an absorbed identity and inspects its history
confirmed
observed
required
Owns
Comparison keys, contact and organization candidates and their review groupsWorkspace duplicate configuration, creation exceptions and background re-check runs and batchesWorking merge previews and suggested survivor identityExecution attempts, durable-job records, progress and permanent original and resulting valuesAbsorbed identities, survivor aliases and identity reuse protectionCRM candidate and declined-suggestion functions for Platform registration